Got a double chin you cant shift? Fear not, theres a bra you wear on your head that can supposedly sort that.

The way the Face Bra works really is straightforward – simply strap it around your noggin and voila, after one use you could have lost up to 1cm of double chin, apparently.

If youre anything like me, you might be a tad dubious about the efficacy of this product; but the manufacturers are clearly quite confident in the Face Bra, as you can get a full refund within 30 days if youre not happy with it.

A product description reads: “Get rid of your double chin and slim down your face with the Face Bra. No painful diets, hours on the treadmill, or tedious face exercises needed.

“When we start gaining weight we start feeling insecure, wed rather stay home than go out, we stop wanting to appear in pictures, and we dislike almost every picture we appear in. We can easily hide extra weight on our stomach with a loose t-shirt or a jacket, but when it comes to our face; thats very noticeable! We cant hide it!

“By using the Face Bra for 40 minutes 3-4 times a week, youll start noticing chin and face fat reduction with every use by boosting your lymphatic system and releasing toxins and stored sodium through sweat.

“The Face Bra will also perform skin tightening through frequent use restoring loose and sagging skin by reshaping the facial contour and delivering long-term firming results.”

If youre still not convinced, there are dozens of positive reviews on their website too, featuring customers looking slightly ridiculous sporting their Face Bras.

One customer said: “Guys seriously at first I was very very sceptical about this thing but like theres so many good reviews so I decided to give it a try and seriously Ive never been more amazed in my entire life. I can literally notice that this works and also it really refine my jawline and also my double chin omg!”

Another said: “I decided to give it a go after reading all the positive reviews. I now know why this item has received so many positive reviews. It really works. My face has always had this one more bigger side and this product started to even out it. My chin also became to look more pointier if you can say that. This product totally became part of my weekly routine.”

If youre now sold, you can now buy a Face Bra here for the reduced price of £16.04 ($20.21), down from £28.10 ($35.40).

But hey, if it does turn out to be a load of b*llocks, dont blame me.